Josefin met Steve when she was web responsible for Vecko Revyn and is now the Chief Editor for Blondinbellas new magazine EGO BOOST which is in stores next week!
Josefin was after a cool beachy but edgy style so solid long lengths and shattered layers were called for:)
Then a combination of different toned blonde fine highlights combined with panels of golden and milky blondes were applied in key areas.
The result was stylish but chilled….cool;)
Products used were Kevin Murphy Fresh Hair and Anti Gravity, OSIS Buff and EVO Day of Grace.
Ready to roll;)
Take a look at Josefins blog here…http://josefinknave.se/
Today we @ You were on location in the spring sunshine somewhere in Stockholm doing a super cool shoot for Aftonbladets, Sofis Mode:)
A great team of creative people were involved including Anna Frid, Stefan Mattsson, our very own Bea and our mate, stylist and DJ Billie Josephson:)
Keep and eye out for Sofis Mode!
Summer is soon here:)
Recently we had Petra and Glamourama from TV3play visiting us:)
You can see us 5 minutes in to the show!
Nina Thorsell and Jael Steinberg from SONY MUSIC were @ You and had their hair cut with Steve:)
Nina is responsible for all of the international pop acts and Jael is responsible for all the international rock acts visiting Sweden for SONY MUSIC!
Cool girls, cool careers = cool understated hair! ;)
Felicity Davis is international educational director for Kevin Murphy and long time friend of Steve´s from Australia.
Today she was @ You showing the team a load of tricks, tips and advice about how to get the most out of the Kevin Murphy range.
We had a good laugh and picked up loads of knowledge about the brand.
One thing that really caught our eye was when Felicity gave us a demonstration to show the effect that MAXI WASH can have on tired our yellowing blonde hair. This shampoo actually gave incredible results not by stripping the hair but by gently exfoliating away build up and contaminants. The colour was left MUCH fresher and more vibrant while making the hair feel better as well.
Coupled with Born Again mask this must be the ultimate colour pick me up and is a combination which we @ You feel very comfortable in strongly recommending. If your colour is tired or if you want to keep it fresh you must have this stuff!
Thanks for an informative and inspirational morning Felicity!