Viktor Norén gets a new do @ You;)


Ultra cool Viktor Norén was back at You to get a new do with Steve:)

This time we were after something a little different. After discussing Viktor´s upcoming plans, thoughts about his look and what feels right now, we decided to take influence from some greats like Mick Jagger and Bowie and created a new look that is very Viktor.

Shaped and structured through the interior, extended edges and versatile layers gave Viktor a look that works in a number of ways and different finishes. This time styled with a touch of Mess Up by OSIS.


You Inspire…;)

We @ You just love the contrasts, textures and general feel of this shoot with Tati Cotliar by Photographer Christopher Ferguson:) This seventies inspired shoot uses affordable labels like Top Shop, Wrangler,Ksubi and second hand to create a super cool and unpretentious vibe…and we like that…hope you do too;)


Moodboard: It’s in the hair:)

Have a great weekend everybody!



Maybe a cool fringe is for You?

Fringes come in all shapes and sizes;)

They are a great way to change your image, compliment your style, enhance your features or just simply to have something new:)

Here´s a little bit of inspiration for you.

Just click on a pic to see them all up close.