Lovisa was @YOU


Lovisa Lindqvist sports the super trendy and modern 1970’s fringe,
made by stylist Victoria.

the fringe is both flattering, practical and really frames her face perfectly!
This fringe together with those glasses…perfection! 

To create the perfect hair body and structure,
without the slightest hint of crunch,
Victoria used the Grandiose Hair Plumping Mousse from Oribe.
Just “Shake it up, mousse it in, blow it big!”

Johan was @YOU


Johan Persson has not had a cut since January so he really
gave stylist Catrin something to sink her teeth into!

Also…you know you are a good stylist when a client, in this case Johan, used to be a regular to Catrin down in Skåne – and now he has followed her 
all the way here to YOU Stockholm.

…Because to find YOUR stylist is a rare ans unicorns and Mogwais…
So when you DO find them, you shall not let them go:)


Hey YOU!

We have a little news for you.
As most of you are aware, in September 2012 we created and launched our online store…at that time named theyouway.com.
We created a whole concept around theYOUway which which was bought from us by Aftonbladet in March 2013 along with our online store.
The YOU way in turn replaced Sofis Mode and is now the focus area for Aftonbladets online magazine department.
The online store was renamed and since then we have continued to work very closely with beauty.theyouway.com as you know.
Since March 2013 beauty.theyouway.com has achieved massive growth and has established itself as a major force within the online beauty sector.
So… whats the news?
Well…we are happy to inform you that beauty.theyouway.com was this week aquried by Scandinavias largest online beauty retailer, ELEVEN.SE,  therefore we will no longer offer an online destination here at you, (you might have already noticed that the button is gone) which is something that we feel gives us the opportunity to continue to develop our concept, which we love so dearly, in exciting new directions.
With this we would like to thank all of our clients, suppliers and partners for your support right from the start when we were taking all orders in the back room here at YOU packing all orders ourselves and carrying them in big blue bags up to the post office every day:)
It´s been a great journey which we are very thankful for but now its time to hand over the reins to the new owners, wish them luck…and start on our next ideas;)
Thanks again folks and…stay tuned there´s more to YOU than meets the eye;)
Steve, Helene, Liam and the YOU CREW :)

Sanna was @YOU


Straight down. Straight in. Fierce. Flawless and fabulous.
Sanna Risberg got the the perfect cut for her face and eyes – made by stylist Catrin.
The cut is simple but overwhelmingly cool.
And she really rocks it.

If you want to book a cut OR a color OR both with stylist Catrin,
you can always call YOU Stockholm at 08-23 88 88
OR use our super easy, super simple and super fast booking system online.
Just click HERE and choose the time that suits YOU the best!

Looking forward to seeing…YOU!

Linda was @ YOU


From long to short. From lifeless to very much fully alive. 
Linda Berner took the step and with stylist Victoria’s help, she cut her
long locks in favour for a fashion
forward, flattering, long bob.
Absolutely fabulous!

To keep the hair separated, frizz-free, controlled and shiny,
Linda took with her the Easy Rider from Kevin Murphy
– a anti frizz créme with flexible hold that could be used in both dry and wet hair.

Jonna was @ YOU

Jonna Bengtsson-compressed

Jonna Bengtsson had one of stylist Victoria’s
totally amazing, and-so-good-they-are-almost-trademarked, ombres!
Together with a trim on the lengths made the color look absolutely smashing. 

Jonna did such a smart thing; she booked both her cut and her color with
Victoria online via our booking system (LINK HERE).
That way she could decide both date and time when it suited her best
….to get an awesome cut and color here at YOU Stockholm!<3